How I.M.P. Went From One Email a Week to Daily Targeted Sends
Dustin Sugar-Moore on how I.M.P. rebuilt its email program around affinity segmentation and reminder automation, without losing...
From 200-Cap Clubs to Festival Main Stages
Adam Valen runs 750 shows a year at Drusky. Here's how he turns club nights into festival headliners without discounting a ticket.
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AI in Event Marketing: Where It's Actually Working
Geoff's team cut ad costs 20-30% with one custom GPT. Here's how AI is changing event marketing for promoters who actually use it.