---
title: Backstage Homepage
description: Backstage by Hive helps live event marketers use AI tools, skills, and community knowledge to work faster.
---

[Skip to content](https://backstage.hive.co#main-content)

[![Backstage with Hive.co](https://backstage.hive.co/hs-fs/hubfs/bckwhive.png?width=170&height=47&name=bckwhive.png "Backstage with Hive.co")](https://backstage.hive.co/?hsLang=en-us)

- [Tools](https://backstage.hive.co/tools?hsLang=en-us)
- [Articles](https://backstage.hive.co/articles?hsLang=en-us)
- [Community](https://backstage.hive.co/community?hsLang=en-us)
- [Video](https://www.youtube.com/playlist?list=PLOTOWwzYFQr088c8WVspPzbPm4xX8RN2q)
- [Dispatch](https://backstage.hive.co/dispatch?hsLang=en-us)

#   AI IS CHANGING FAST. WE GOT YOU.

Weekly insights, real conversations, and a community for live event marketers working out how AI actually fits into promoting shows, selling tickets, and filling rooms.

[Explore the Toolkit](https://backstage.hive.co/tools?hsLang=en-us)

![going-down8](https://backstage.hive.co/hs-fs/hubfs/going-down8.gif?width=400&height=400&name=going-down8.gif "going-down8")

## WHY BACKSTAGE?

##### Jump in and start experimenting

[![Tools](https://backstage.hive.co/hubfs/backstage_tools.svg) **Tools** *For event marketers* Vibe-coded prototypes, Claude skills, and MCP connectors built for the industry. Copy, paste, ship. Open the toolkit](https://backstage.hive.co/tools?hsLang=en-us)

[![Articles](https://backstage.hive.co/hs-fs/hubfs/Vector-1.png?width=88&height=100&name=Vector-1.png) **Articles** *Steal the playbook* How-tos, deep dives, and opinionated takes on AI in live events. Practical enough to run tomorrow. Substantive enough to send your boss. Read the library](https://backstage.hive.co/articles?hsLang=en-us)

[![Community](https://backstage.hive.co/hs-fs/hubfs/Vector%20(7).png?width=57&height=100&name=Vector%20(7).png) **Community** *Connect with others* A peer network for event marketers, talent buyers, and promoters figuring out AI together. No vendor pitches. No gatekeeping. Join the community](https://backstage.hive.co/community?hsLang=en-us)

[![Video](https://backstage.hive.co/hs-fs/hubfs/Vector.png?width=85&height=100&name=Vector.png) **Video** *Watch the work* Interviews, walkthroughs, and teardowns with operators actually shipping AI in live events. Learn over lunch. Start watching](https://www.youtube.com/playlist?list=PLOTOWwzYFQr088c8WVspPzbPm4xX8RN2q)

## FEATURED TOOLS

##### Jump in and start experimenting

![calculate](https://backstage.hive.co/hs-fs/hubfs/calculate.png?width=100&height=100&name=calculate.png)

### MARKETING BUDGET CALCULATOR

Calculate optimal ad spend across channels for your tour

 

![design\_services](https://backstage.hive.co/hubfs/design_services.png)

### EVENT CAMPAIGN TEMPLATE GENERATOR

AI-generated marketing copy tailored to your event

![download\_2](https://backstage.hive.co/hs-fs/hubfs/download_2.png?width=100&height=100&name=download_2.png)

### TM DATA EXPORTER

Export and analyze your Ticketmaster sales data

![mic-3-yellow-brown](https://backstage.hive.co/hubfs/mic-3-yellow-brown.gif "mic-3-yellow-brown")

## The Ultimate Claude Setup Guide for the Music Industry

A comprehensive walkthrough for live event marketers who want to leverage Claude AI for campaign planning, copywriting, and data analysis. Includes prompts, workflows, and real-world examples from touring professionals.

[Read the guide](https://backstage.hive.co/dispatch?hsLang=en-us)

[Tools](https://backstage.hive.co/tools?hsLang=en-us)

[Articles](https://backstage.hive.co/articles?hsLang=en-us)

[Community](https://backstage.hive.co/community?hsLang=en-us)

[Video](https://www.youtube.com/playlist?list=PLOTOWwzYFQr088c8WVspPzbPm4xX8RN2q)

[Dispatch](https://backstage.hive.co/dispatch?hsLang=en-us)

 

---

##### Built by the team at [Hive.co](https://www.hive.co)

![backstage logo 1 (3)](https://backstage.hive.co/hubfs/backstage%20logo%201%20(3).svg "backstage logo 1 (3)")

![backstage logo 1 (3)](https://backstage.hive.co/hubfs/backstage%20logo%201%20(3).svg "backstage logo 1 (3)")

© 2026 Hive. Experimental tools for live event marketers.

[![Hive Black Logo svg](https://backstage.hive.co/hubfs/Hive%20Black%20Logo%20svg.svg "Hive Black Logo svg")](https://www.hive.co)

```json
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  },
  "name" : "Hive",
  "sameAs" : [ "https://www.linkedin.com/company/hive-co" ],
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}
```

```json
{
  "@context" : "https://schema.org",
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  "@type" : "WebSite",
  "description" : "Tools and resources from Hive to help event professionals streamline marketing workflows and improve event promotion.",
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  "publisher" : {
    "@id" : "https://www.hive.co/#organization"
  },
  "url" : "https://backstage.hive.co/"
}
```