THE RESOURCE LIBRARY
Guides, templates, and case studies from people who actually work in live music. No theory. Just what works.
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September 08, 2026
How to Use AI to Make Sense of Your Ticketing Data
Your ticketing export has been answering questions for years and nobody had time to ask. Here's how to get real answers out of it in an aft...
September 01, 2026
Claude in Slack, Discord, and Telegram: What's Actually Possible for Event Marketers
Claude has a real, one-click integration for Slack. Discord and Telegram are officially supported too, just not as easily. Here's what each...
August 24, 2026
Hand Off the Admin: A Practical Guide to AI Teammates for Promoters and Venues
The admin is eating your week. Here's what promoters and venues can hand to an AI teammate, what to keep, and how to tell which jobs are re...
August 18, 2026
AI Teammates: What the Shift From Chatbots to Agents Means for Event Marketers
AI stopped answering questions and started doing work. Here's the shift from chatbot to teammate, who is shipping it, and what it means for...
August 06, 2026
Best Email Platform for Event Promoters
Seven email platforms, compared on how each handles presales, SMS, and fan data for event promoters.
July 21, 2026
How to Run a Presale That Sells Tickets
A concert presale strategy for promoters: who gets in first, how long the window runs, why unique codes matter, and how to carry momentum i...
July 17, 2026
Venue Marketing 101: How to Fill Your Room Every Night
Venue marketing 101: market the room, not just the night. Build an owned local audience, turn first-timers into regulars, and fill every ca...
July 13, 2026
How to Promote a Concert: The Complete Playbook
A promoter's playbook for how to promote a concert: the timeline, presales, artist co-promotion, short-form video, paid ads, and what to me...
June 30, 2026
Why Your Show Isn't Selling, and How to Fix It 3 Weeks Out
Most slow on-sales are one of three problems in disguise. Here's how to diagnose which one you've got, and use AI to fix it before you ever...
June 12, 2026
Claude Fable 5 for Event Marketers
Claude Fable 5 is the most capable AI model ever released for general use. Here's what it changes for event marketers, and why you should t...
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