Backstage - Articles

A concert presale strategy for promoters: who gets in first, how long the window runs, why unique codes matter, and how to carry momentum i...

Venue marketing 101: market the room, not just the night. Build an owned local audience, turn first-timers into regulars, and fill every ca...

A promoter's playbook for how to promote a concert: the timeline, presales, artist co-promotion, short-form video, paid ads, and what to me...

Most slow on-sales are one of three problems in disguise. Here's how to diagnose which one you've got, and use AI to fix it before you ever...

Claude Fable 5 is the most capable AI model ever released for general use. Here's what it changes for event marketers, and why you should t...

Spend less time rewriting the same show emails and more time filling rooms. Agent Skills let event marketers hand the repetitive work to th...

How Marc grew Yoshi's SMS list from zero to 25,000 in under a year. Inside the food text that quietly sold $2,000 in show tickets and the s...

Natalie on how Elements Festival turns attendance history into a record-breaking sale, runs fifteen versions of one logistics email, and sa...

7 Workflows for Event Marketers to Set Up This Week

Claude Cowork for promoters and venue marketers: the setup, the bootstrap hack, and the operating principle that makes it actually click.

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