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Guides, templates, and case studies from people who actually work in live music. No theory. Just what works.

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OUR BLOG

From the people running live events.

The Free AI Tool That Takes Your Meeting Notes for You

The Free AI Tool That Takes Your Meeting Notes for You

Granola is a free AI tool that turns every call into notes, action items, and answers. Here is how we use it at Hive.

What the 48 hours after an announce look like in the data

What the 48 hours after an announce look like in the data

The first two days of an on-sale tell you how the show will end. Five numbers to pull at hour 48, what a healthy curve looks like next to a...

Sonnet 5.5 handles everyday marketing work at half the cost of opus

Sonnet 5.5 handles everyday marketing work at half the cost of opus

Here is how event marketers can tell which model a job actually needs.

The owned list audit: how much of your audience can you reach without paying a platform

The owned list audit: how much of your audience can you reach without paying a platform

Followers, past buyers, email and SMS opt-ins are four different things. Here is a twenty-minute audit that tells you how many people you c...

How to Use AI to Make Sense of Your Ticketing Data

How to Use AI to Make Sense of Your Ticketing Data

Your ticketing export has been answering questions for years and nobody had time to ask. Here's how to get real answers out of it in an aft...

Claude in Slack, Discord, and Telegram: What's Actually Possible for Event Marketers

Claude in Slack, Discord, and Telegram: What's Actually Possible for Event Marketers

Claude has a real, one-click integration for Slack. Discord and Telegram are officially supported too, just not as easily. Here's what each...

Hand Off the Admin: A Practical Guide to AI Teammates for Promoters and Venues

Hand Off the Admin: A Practical Guide to AI Teammates for Promoters and Venues

The admin is eating your week. Here's what promoters and venues can hand to an AI teammate, what to keep, and how to tell which jobs are re...

AI Teammates: What the Shift From Chatbots to Agents Means for Event Marketers

AI Teammates: What the Shift From Chatbots to Agents Means for Event Marketers

AI stopped answering questions and started doing work. Here's the shift from chatbot to teammate, who is shipping it, and what it means for...

Best Email Platform for Event Promoters

Best Email Platform for Event Promoters

Seven email platforms, compared on how each handles presales, SMS, and fan data for event promoters.

How to Run a Presale That Sells Tickets

How to Run a Presale That Sells Tickets

A concert presale strategy for promoters: who gets in first, how long the window runs, why unique codes matter, and how to carry momentum i...

 


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