THE RESOURCE LIBRARY
Guides, templates, and case studies from people who actually work in live music. No theory. Just what works.
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October 21, 2026
The Free AI Tool That Takes Your Meeting Notes for You
Granola is a free AI tool that turns every call into notes, action items, and answers. Here is how we use it at Hive.
October 07, 2026
What the 48 hours after an announce look like in the data
The first two days of an on-sale tell you how the show will end. Five numbers to pull at hour 48, what a healthy curve looks like next to a...
September 29, 2026
Sonnet 5.5 handles everyday marketing work at half the cost of opus
Here is how event marketers can tell which model a job actually needs.
September 23, 2026
The owned list audit: how much of your audience can you reach without paying a platform
Followers, past buyers, email and SMS opt-ins are four different things. Here is a twenty-minute audit that tells you how many people you c...
September 08, 2026
How to Use AI to Make Sense of Your Ticketing Data
Your ticketing export has been answering questions for years and nobody had time to ask. Here's how to get real answers out of it in an aft...
September 01, 2026
Claude in Slack, Discord, and Telegram: What's Actually Possible for Event Marketers
Claude has a real, one-click integration for Slack. Discord and Telegram are officially supported too, just not as easily. Here's what each...
August 24, 2026
Hand Off the Admin: A Practical Guide to AI Teammates for Promoters and Venues
The admin is eating your week. Here's what promoters and venues can hand to an AI teammate, what to keep, and how to tell which jobs are re...
August 18, 2026
AI Teammates: What the Shift From Chatbots to Agents Means for Event Marketers
AI stopped answering questions and started doing work. Here's the shift from chatbot to teammate, who is shipping it, and what it means for...
August 06, 2026
Best Email Platform for Event Promoters
Seven email platforms, compared on how each handles presales, SMS, and fan data for event promoters.
July 21, 2026
How to Run a Presale That Sells Tickets
A concert presale strategy for promoters: who gets in first, how long the window runs, why unique codes matter, and how to carry momentum i...
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