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title: Backstage Articles | Backstage Community
description: Backstage Community | Backstage articles
---

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# From the people running live events.

Real strategies from real promoters. Stay sharp on what's working in live event marketing.

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## Latest Articles

All

Backstage Community

AI for Live Events

[![](https://backstage.hive.co/hubfs/threelisteveryvenue.png)](https://backstage.hive.co/backstage-articles/the-free-ai-tool-that-takes-your-meeting-notes-for-you)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

October 21, 2026

#### [The Free AI Tool That Takes Your Meeting Notes for You](https://backstage.hive.co/backstage-articles/the-free-ai-tool-that-takes-your-meeting-notes-for-you)

 Granola is a free AI tool that turns every call into notes, action items, and answers. Here is how we use it at Hive.

[Read more](https://backstage.hive.co/backstage-articles/the-free-ai-tool-that-takes-your-meeting-notes-for-you)

[![](https://backstage.hive.co/hubfs/first48hours.png)](https://backstage.hive.co/backstage-articles/what-the-48-hours-after-an-announce-look-like-in-the-data)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

October 07, 2026

#### [What the 48 hours after an announce look like in the data](https://backstage.hive.co/backstage-articles/what-the-48-hours-after-an-announce-look-like-in-the-data)

 The first two days of an on-sale tell you how the show will end. Five numbers to pull at hour 48, what a healthy curve looks like...

[Read more](https://backstage.hive.co/backstage-articles/what-the-48-hours-after-an-announce-look-like-in-the-data)

[![](https://backstage.hive.co/hubfs/buildingwithsonnet55.png)](https://backstage.hive.co/backstage-articles/you-probably-dont-need-opus-for-most-of-your-work)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

September 29, 2026

#### [Sonnet 5.5 handles everyday marketing work at half the cost of opus](https://backstage.hive.co/backstage-articles/you-probably-dont-need-opus-for-most-of-your-work)

 Here is how event marketers can tell which model a job actually needs.

[Read more](https://backstage.hive.co/backstage-articles/you-probably-dont-need-opus-for-most-of-your-work)

[![](https://backstage.hive.co/hubfs/BackstagewithHive.png)](https://backstage.hive.co/backstage-articles/owned-list-audit)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

September 23, 2026

#### [The owned list audit: how much of your audience can you reach without paying a platform](https://backstage.hive.co/backstage-articles/owned-list-audit)

 Followers, past buyers, email and SMS opt-ins are four different things. Here is a twenty-minute audit that tells you how many...

[Read more](https://backstage.hive.co/backstage-articles/owned-list-audit)

[![](https://backstage.hive.co/hubfs/How%20to%20Use%20AI%20to%20Make%20Sense%20of%20Your%20Ticketing%20Data.png)](https://backstage.hive.co/backstage-articles/how-to-use-ai-to-make-sense-of-your-ticketing-data)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

September 08, 2026

#### [How to Use AI to Make Sense of Your Ticketing Data](https://backstage.hive.co/backstage-articles/how-to-use-ai-to-make-sense-of-your-ticketing-data)

 Your ticketing export has been answering questions for years and nobody had time to ask. Here's how to get real answers out of it...

[Read more](https://backstage.hive.co/backstage-articles/how-to-use-ai-to-make-sense-of-your-ticketing-data)

[![](https://backstage.hive.co/hubfs/claude-slack-discord-telegram-event-marketers.png)](https://backstage.hive.co/backstage-articles/claude-in-slack-discord-and-telegram-whats-actually-possible-for-event-marketers)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

September 01, 2026

#### [Claude in Slack, Discord, and Telegram: What's Actually Possible for Event Marketers](https://backstage.hive.co/backstage-articles/claude-in-slack-discord-and-telegram-whats-actually-possible-for-event-marketers)

 Claude has a real, one-click integration for Slack. Discord and Telegram are officially supported too, just not as easily. Here's...

[Read more](https://backstage.hive.co/backstage-articles/claude-in-slack-discord-and-telegram-whats-actually-possible-for-event-marketers)

[![](https://backstage.hive.co/hubfs/a4a4a875d51ee9859d053c0ee7e5112c07f07d8b-1.png)](https://backstage.hive.co/backstage-articles/hand-off-the-admin-a-practical-guide-to-ai-teammates-for-promoters-and-venues)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

August 24, 2026

#### [Hand Off the Admin: A Practical Guide to AI Teammates for Promoters and Venues](https://backstage.hive.co/backstage-articles/hand-off-the-admin-a-practical-guide-to-ai-teammates-for-promoters-and-venues)

 The admin is eating your week. Here's what promoters and venues can hand to an AI teammate, what to keep, and how to tell which...

[Read more](https://backstage.hive.co/backstage-articles/hand-off-the-admin-a-practical-guide-to-ai-teammates-for-promoters-and-venues)

[![](https://backstage.hive.co/hubfs/ian-bckstage-linkedin.png)](https://backstage.hive.co/backstage-articles/ai-teammates-what-the-shift-from-chatbots-to-agents-means-for-event-marketers)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

August 18, 2026

#### [AI Teammates: What the Shift From Chatbots to Agents Means for Event Marketers](https://backstage.hive.co/backstage-articles/ai-teammates-what-the-shift-from-chatbots-to-agents-means-for-event-marketers)

 AI stopped answering questions and started doing work. Here's the shift from chatbot to teammate, who is shipping it, and what it...

[Read more](https://backstage.hive.co/backstage-articles/ai-teammates-what-the-shift-from-chatbots-to-agents-means-for-event-marketers)

[![](https://backstage.hive.co/hubfs/hero-7-email-platforms-comparison_1.png)](https://backstage.hive.co/backstage-articles/best-email-platform-for-event-promoters)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

August 06, 2026

#### [Best Email Platform for Event Promoters](https://backstage.hive.co/backstage-articles/best-email-platform-for-event-promoters)

 Seven email platforms, compared on how each handles presales, SMS, and fan data for event promoters.

[Read more](https://backstage.hive.co/backstage-articles/best-email-platform-for-event-promoters)

[![](https://backstage.hive.co/hubfs/backstage-tools.png)](https://backstage.hive.co/backstage-articles/how-to-run-a-presale-that-sells-tickets)

[Backstage Community](https://backstage.hive.co/backstage-articles/tag/backstage-community)

July 21, 2026

#### [How to Run a Presale That Sells Tickets](https://backstage.hive.co/backstage-articles/how-to-run-a-presale-that-sells-tickets)

 A concert presale strategy for promoters: who gets in first, how long the window runs, why unique codes matter, and how to carry...

[Read more](https://backstage.hive.co/backstage-articles/how-to-run-a-presale-that-sells-tickets)

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 Next

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