The live events industry talks to itself in hallways, green rooms, and group chats that never scale past a dozen people. The conversations are great when they land, but they don't happen often enough, and they kept circling without a proper place to hold them, so it felt worth building one: a space for event people, by event people.
Backstage is Hive's resource hub for the live events industry. It's not a product page and it's not a sales funnel. It's where the resources, community, and tools that event marketers already trade with each other can live somewhere they're easier to find, and the people closest to the work should be the ones shaping it, which is exactly why we'd love to build it with you.
The Community
Our founding members are the people running this work day to day, so if you're a promoter, venue marketer, festival operator, talent buyer, or agency marketer running campaigns across dozens of shows at once, this is your room. We all see where the industry is heading and we'd rather shape it than react to it, and because Backstage belongs to its members, the more you trade notes on what worked, share the lessons from what didn't, and weigh in on what gets built next, the more useful it becomes for everyone who shows up. If you want a closer look at how it works and who's already in the room, you can learn more about the community here.
The Content Hub
The Backstage resource library is a growing collection of writing on live event marketing with something new every week, where you'll find practical guides on everything from presale strategy to post-event reporting, step-by-step AI walkthroughs, downloadable skill files you can plug straight into your LLM, and honest deep dives on where the industry is heading. It's the kind of thing a generic chatbot can't really give you, because it comes from the people actually doing the work. 
The Tools
The Backstage Toolkit is a growing library of free AI tools built for event marketers with no account required, and at the center of it sits the Agent Skills Library, a set of reusable bundles of instructions and code that teach your AI assistant how to handle the specialized work of running a venue, spanning everything from a pre-show announcement email to an audience segmentation brief to a last call email for a show that isn't moving. If a problem keeps coming up in your work, bring it to the community, because there's a strong chance other people are hitting the same wall, and the toolkit only gets better when it's built around what people actually need.
Why now?
The tools have finally caught up and event marketers can compare notes in real time without any of it getting filtered through a sales pitch, so if any of this sounds like something you've been looking for, take a moment to explore Backstage, dig into the tools, and join the community.
