The live events industry talks to itself in hallways, green rooms and group chat that never scale past a dozen people. The conversations are great when they land, but they don't happen enough. They kept circling without a proper place to hold them, so it felt worthwhile sharing a space for event people, by event people.
Backstage is Hive's resource hub for the live events industry. It's not a product page and it's not a sales funnel. It's a place for the resources, community, and tools that event marketers already trade with each other, shared somewhere they're easier to find. The people closest to the work should be the ones shaping it, and we'd love to build it with you.
Here's what makes Hive Backstage.
Our founding members are the people running this work day to day. If you're a promoter, venue marketer, festival operator, talent buyer, or agency marketer running campaigns across dozens of shows at once, this is your room.
We all see where the industry is heading, and we'd rather shape it than react to it. Backstage belongs to its members. We hope you'll trade notes on what's worked, and share the lessons from what didn't. As the community grows, members will help shape what gets created and discussed. Where it goes from here depends on who shows up.
A growing library of writing on live event marketing, with new articles and resources published every week. You'll find practical guides on everything from presale strategy to post-event reporting, step-by-step AI walkthroughs, downloadable skill files you can plug into your LLM, and deep dives on where the industry is headed. It's the kind of content a chatbot can't really give you.
We're building a library of free tools designed for event marketers. If there's a problem that keeps coming up in your work, bring it to the community. There's a good chance other people are running into the same thing, and the toolkit gets better when it's built around what people actually need. All of it meant to help people like us do the jobs we love, a little better and a little faster.
The tools have finally caught up, and event marketers can compare notes in real time without it getting filtered through a sales pitch. If any of this sounds like something you've been looking for, explore Backstage and join the community.